BUSMKT 1040 Chapter Notes - Chapter 2: American Red Cross, Iphone 3Gs, Sbus
Document Summary
Chapter 2: developing successful organizational and marketing strategies. Nonprofit organizations: a nongovernment organization that serves its customers but does not have profit as an organizational goal: goals may be operational efficiency or client satisfaction, must receive sufficient funds above its expenses to continue operations, 3. 3/4/18: customer satisfaction: customers are the reason the organization exists, so their perceptions and actions are of vital importance. Jerry"s ice cream), a service (a southwest airlines flight), or an idea (a donation to the american red cross: marketing plan: road map for the marketing actions of an organization for a specific. Sbu has 10 times the share of its largest competitor; whereas, a share of. Question marks: sbus with a low share of high-growth markets: require large injections of cash just to maintain their market share, much less increase it. Name implies management"s dilemma for these sbus: choosing the right ones to invest in and phasing out the rest: ex: apple watch, 2.
