ECON 0100 Chapter Notes - Chapter 14: Marginal Revenue, Marginal Cost

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7 Dec 2017
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There are many buyers and many sellers in the market. The goods offered by the various sellers are largely the same. Firms can freely enter or exit the market. Average revenue total revenue divided by the quantity sold; the price of the good. Marginal revenue the change in total revenue from an additional unit sold: for competitive firms, marginal revenue equals the price of the good. Profit maxi(cid:373)izatio(cid:374) a(cid:374)d the co(cid:373)petitive fir(cid:373)"s supply curve. As long as marginal revenue exceeds marginal cost, increasing the quantity produced raises profit. For a competitive firm, p = ar = mr. If mr > mc, competitive firm can increase profit by increasing production. If mr < mc, competitive firm can increase profit by decreasing production: at the profit maximizing level of output, mr = mc = ar. Long run: the co(cid:373)petitive fir(cid:373)"s lo(cid:374)g-run supply curve is the portion of its mc curve above the atc curve, exit if p < atc.

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