COM 180 Chapter Notes - Chapter 5: Inductive Reasoning, Ethical Dilemma

• School: Pepperdine University
• Department: Communication
• Course: COM 180
• Professor: Sarah Ballard

Document Summary

Direct observation - ask the audience about themselves/experience the audience yourself before you give your speech to them. Often, we are required to give an unacquainted- audience presentation. Unacquainted- audience presentations are speeches when you are completely unfamiliar with the audience and its demographics. Inference - a logical extension of your observations drawn in the method above. It is a form of critical thinking known as inductive reasoning, and another form of qualitative data gathering. Data collection - data sampling uses statistical evidence to quantify and clarify the characteristics of your audience, they are reported as statistics, also known as quantitative analysis or quantitative data collection. Predispositions to think or act in certain ways. For example, you can put an attitudinal extension on the basic question. Ordered categories: another method of finding out your audience"s value set is to survey them according to their value hierarchy.