PSYCH 221 Chapter Notes - Chapter 7: Peer Pressure, Product Placement, Collectivism
Document Summary
Psych 221 chapter 7 attitudes and attitude change. Attitudes: evaluations of people, objects, or ideas. Cognitive based attitude: based on properties on object. Behaviorally based attitudes: based on observations of own behavior toward object: self-perception theory: people don"t know how they feel until they see how they behave. Explicit attitude: attitudes we consciously endorse and easily report: rooted more in people"s recent experiences. Implicit attitude: involuntary, uncontrollable, and sometimes unconscious evaluations: rooted in childhood experiences. Assumption: when people change attitudes, they change behavior as well. Attitudes predict behavior only under certain conditions. Attitude accessibility: strength of association between object and person"s evaluation of object, measured by how quickly people can report how they feel: more direct experience more accessible, more spontaneous behavior consistent with attitude will be. Persuasive communication: message that advocates a specific side of an issue. The more personally relevant an issue is, the more likely people are to pay attention to it.
