GD 100 Chapter Notes - Chapter 6: Times New Roman
Document Summary
Old style: minimal variation of thick and thin strokes, small coarse serifs, sometimes having slightly concave bases, small x-heights, tops of lowercase ascenders usually are taller than capital letters, ex: bembo, caslon, and garamond. Gothic: heavy, broad-nibbed form, made with straight, angular strokes, and very few curves, eventually derived from the more rounded style of the roman style. Modern: extreme contrast between thick and thin strokes, hairline serifs without bracketing, small x-height, vertical stress on rounded strokes, ex: bodini, didot, onyx. Slab serif (egyptian: emerged out of the industrial revolution, need for new print media, minimal variation of thick and thin stokes, heavy serifs with squared off ends, vertical stress on rounded strokes, ex: clarendon, rockwell, american typewriter. Lack of serifs: contemporary movement in type design, no stress in rounded strokes, ex: futura, helvetica, and univers. Decorative: display type- large size type used in advertisements. Incorporation of outlines/inlines: bolder, fat faces: block heavy and cooper black uses extreme weight.
