GD 100 Chapter Notes - Chapter 4: Connotation, Pictogram, Denotation
Document Summary
Designers must think through any possible denotations or connotations of any design. Metaphor: symbolic analogy providing new and unusual comparison. Pun: humorous use of image to create many meanings. Focuses on relationship of parts and whole of composition. Law of closure: if information is missing in a shape, we will automatically fill in the space. Law of continuance: once the brain tells eyes to move a direction, they will continue to do so until the direction is averted. Law of proximity: eye takes series of simple forms and groups them into one large form. Law of similarity: mind groups similar looking objects together. Law of symmetry: if a composition is symmetrical, then nothing will seem out of balance. Pictograph relate more to prior experience than a word. Symbolism has the ability to communicate emotional and psychological ideas as well as physical. Compound symbols have multiple meanings (ex: hand with two fingers up)
