ECON 102 Chapter Notes - Chapter 4: Tax Deduction, Opportunity Cost, Profit Margin

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People demand much less than they want because demand means a willingness and ability to pay. The quantity you demand at a low price differed from the quantity you demand at a high price: the quantity you demand varies inversely (in the opposite direction) with price. Prices are the tool by which the market coordinates individuals" desires and limits how much people demand. When goods become scarce, the market reduces the quantity people demand: as their prices go up, people buy fewer goods, as goods become more abundant, their prices go down, and people buy more of them. The invisible hand- the price mechanism- sees to it that what people demand matches what"s available. Law of demand: quantity demanded rises as price falls. As prices change, people change how much they"re willing to buy. Shifts in demand vs movements along a demand curve.

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