B A 342 Chapter Notes - Chapter 13: Media Activism, Public Citizen, Consumerism
6 Dec 2018
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Basic expectations of the modern consumer movement are found in the consumer"s magna carta. The right to safety: concerns many products that are dangerous. The right to be informed: marketing and advertising related and refers to the consumer"s right to know about a product, its use, and the cautions. The right to choose: refers to the assurance that competition is working effectively and that choices are available. The right to be heard: consumers believed that they could not effectively communicate to business their desires and grievances. Consumers want "fair value" for money spent, a product that will meet. "reasonable" expectations, a product (or service) with full disclosure of its specifications, a product (or service) that has been truthfully advertised, and a product that is safe and has been subjected to appropriate product safety testing. Consumerism: a social movement seeking to augment the rights and powers of buyers in relation to sellers.
