PSYC 023 Chapter Notes - Chapter 7: Social Proof, Normative Social Influence, Social Influence
12 May 2020
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Chapter 7 influencing and conforming (7th inning stretch) Social influence: refers to the ways in which people are affected by real or imagined pressures from others. Conformity: tendency to change perceptions, opinions, or behavior in ways that are consistent with group norms. Social norms: rule of conduct reflecting standards of social approval and disapproval. Implicit (unwritten don"t arrive at parties on time) Sherif: because of ambiguity, participants turned to each other for guidance informational influence: private conformity: changes in both overt behavior and beliefs, you change your mind. Asch: obvious that the group was wrong: normative influence, public conformity: superficial change. Age differences ( we tend to see younger people/adults as the age group that conforms the most) Minority influence: process by which dissenters produce change in a group: when there was an ally, conformity dropped by almost 80, any dissent can reduce normative pressures to conform. One"s familiarity with the task affects conformity.
