MKTG 311 Chapter Notes - Chapter 14: Target Costing
27 May 2016
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Document Summary
Above-, at-, or below market pricing - setting a market price for a product or product class based on a subjective feel for the competitors" price or market price as the benchmark. Basing-point pricing - selecting one or more geographical locations (basing point) from which the list price for products plus freight expenses are charged to the buyer. Bundle pricing - the marketing of two or more products in a single package price. Cost-plus pricing - summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at a price. Customary pricing - setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors. Dynamic pricing policy - also called flexible-price policy, involves setting different prices for products and services in real time in response to supply and demand conditions.
