PSYCH 3312 Chapter Notes - Chapter 8: Spreading Activation
Document Summary
Semantic knowledge - how it is structured and how it"s used. Canary is directly connected to bird , but is 2 links away from animal . Dominant properties of concepts result in faster response times. The strength of the connection b/t canary and bird is stronger than the association b/t. 3 memory structures - declarative, procedural, and working memory. Generalization = canaries, sparrows, and penguins are all birds. Discrimination = dalmatians are diff from pitbulls. Strengthening = connections are made stronger with repeated use. Fan effect = ppl who learn more info about something are slower to respond when asked a question about that thing. Global co-occurrences of words structure our memories. Road and street have a high relationship # bc they appear in similar contexts. Goal and use-based influences on concepts, categorization, and inferences. City kids can learn about amphibians without ever seeing one in real life. Experts classify things differently based on their areas of expertise.