PSYCH-UA 1 Chapter Notes - Chapter 15: Construals, Latte, Ego Psychology
8 Jan 2017
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Also notes that we still have paid insu cient attention to the power of people"s beliefs in shaping their responses to others and to the world around them. Behavioural tradition--set in the vocabulary of reward, punishment, instrumental responses, and observational learning. Cognitive view--emphasizes the individual as a thinking being. Central to the behavioural tradition is a worldview that asserts that virtually anyone can become anything given proper training. This american can-do view was distilled in a well-known pronouncement by the founder of american behaviorism, john b. watson. His version of behaviorism was relatively primitive, but elements of his view are still visible in subsequent theorizing within the social-cognitive perspective. Bandura: places heavy emphasis on the role of experience and learning, and the potential each of us has for developing in a variety of ways. But bandura"s view of personality goes considerably beyond watson"s in its emphasis on the role we play as agents in fashioning our own lives.
