ECON 1116 Chapter Notes - Chapter 14: Sunk Costs, Average Variable Cost, Marginal Revenue

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Chapter 14: firms in competitive markets 10/21/14 10:41 pm. Two characteristics: many buyers and sellers in the market and goods offered by sellers are largely the same: any action by an individual buyer or seller is negligible. Everyone takes market price: buyers and sellers are price takers because they must accept the market price, another characteristic: freely enter and exit the market. B: the revenue of a competitive firm: total revenue is proportional to the level of output, use average and marginal concepts when analyzing costs. Average revenue total revenue divided by the amount of output. How much the firm receives divided by typical unit: for all types of firms, average revenue equals the price of the good. Marginal revenue the range in total revenue from the sale of each additional unit of output: for competitive firms, marginal revenue equals the price of the good. 14-2: profit maximization and the competitive firm"s supply curve.

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