COMM 1101 Chapter Notes - Chapter 4: Racial Hierarchy, Ethnocentrism, Fundamental Attribution Error

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Communicating, perceiving, and understanding: chapter 4, pages 72-93. Our perceptions are affected by individual factors like age, gender, genetics, and experience, as well as societal forces like culture, historical events, and social roles. When we communicate, we respond to our senses: words, looks, sound, smell and sometimes how they feel. Our perceptions and comm may impact how others see themselves. Selection- the process of choosing which sensory info to focus on. In every interaction, each communicator has field of perception some things in the center, others in periphery, and others on outside altogether. Selective attention- consciously or unconsciously attending to just a narrow range of the full array of sensory info available. Aspects of your id (ex: if native american, may pay more attention to native. Features of the person (someone dressed differently will probably get your attention) Your goals (if you want to meet a romantic partner, may look for possible matches)

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