MARK20100 Chapter 9: Case Study
Document Summary
Caterpillar took several steps in order to make itself the industry leader in earth-moving machinery. It invested . 8 billion in automating and streamlining its manufacturing process, which made it more efficient and competitive. Caterpillar also has an extremely large range of products that cater to a wide variety of customers. Caterpillar"s products do an excellent job of catering to the specific needs of several markets and regions. For example, in china, caterpillar has divided its products into three segments: world class, mid-tier, and low-end. Caterpillar is also very focused on innovation with a . 5 billion annual research and development budget. As a result of this, caterpillar ranks first or second in every industry it serves in. Caterpillar"s products are unmatched in quality and reliability: discuss caterpillar"s future. In the future, it may benefit caterpillar to build manufacturing factories in more locations other than just decatur, illinois.
