ECON 10010 Chapter 5: Chapter 5

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6 Oct 2016
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Elasticity: a measure of how much buyers and sellers respond to changes in market conditions. Used to measure how much consumers respond to changes in the market. The price elasticity of demand and its determinants. Law of demand states that a fall in the price of a good raises the quantity demanded. Price elasticity of demand: measures how much the quantity demanded responds to a change in price measures how willing consumers are to buy less of the good as its price rises. Demand for a good is said to be elastic if the quantity demanded responds substantially to changes in price. Demand is said to be inelastic if the quantity demanded responds only slightly to changes in price. No simple, universal rule for what determines a demand curve"s elasticity. Some rules of thumb about what influences the price elasticity of demand:

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