COM 259 Chapter Notes - Chapter 15: Sustainable Fishery, Debit Card, Consumer Activism
28 Apr 2016
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Netflix and qwikster: separation of mail dvds and online streaming. Ultimately did not go through due to consumer backlash. Large size of corporations can distance themselves from stakeholders. A corporation has a face : products, logo, brand, despite this face, consumers can"t comprehend the sheer size of certain organizations and corporations. The public is distrustful of power, influence, and credibility of giant corporations and business in general: this distrust was given a voice in occupy wall street. Extensive negative publicity about corporations and business in general affects corporation"s credibility and public trust. Corporate social responsibility : effective communication, corporate performance, media, customer, employee, and investor relations all contribute to corporate reputation. 45% of journalists agreed that pr material is irrelevant to their work. 1/3 complained pr people did not provide access to corporation executives. Corporation executives complain about inaccuracy, incomplete coverage, and inadequate research.
