COM 239 Chapter Notes - Chapter 2: Cybernetics, Semiotics
25 Sep 2016
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Ch2: thinking about the eld - traditions and context! Craig outlines com theory in 1 of the more thoughtful, intellectually valuable ways, assisting people in understanding themselves, their society and their culture in a communicative way ! Traditions change frequently and are dynamic ! Many theories are not easily categorized ! We are interested in public address and public speaking and their functions in a society ! Valued in many western societies b/c helps us understand the in uence of speech and how we can cultivate public speaking effectiveness ! Ability to re ect on different viewpoints b4 arriving at personal view ! Elements pertaining to language and audience ! Audience appeals how does audience respond to emotions how are we in uenced or swayed by the appeals of mass media: semiotic tradition ! Signs are a part of social life ex: kids laughing and running around is a sign of play; ring on nger is sign of marriage; etc!
