SOCL 2001 Chapter : Deviance Crime 1
Document Summary
9/26/2013 8:33:00 pm: environmental scheme/more deceptive pr, companies spend more money talking about being green, than actually being environmental friendly, alterior motives, nfl pinkwashing , all this breast cancer shit, give less than 1% of profit. Purpose of evaluation: 4th in pr process, systematic assessment of a program and its results, a means for practitioners to offer accountability. Objectives: important to have a clearly established set of measureable objectives, pr personnel and management should agree on the criteria used to evaluate success, don"t wait until the end to evaluate, informational vs motivational objectives. Pr funnel: goal broad, directional, long-term > objectives how you get there > strategies social media, personal contact, etc. Steps for creating measure objectives: understand your background, assemble everyone on your team and bad jargon, be specific. Dealing with the budget: use more money to listen than to speak.
