PSYC 3082 Chapter : Psyc 3082 Chapter 2 9 3 14
Document Summary
Four or five questions on pr, heavily on 16 and 20 points on 17. Four customer sales factors, people make decisions on these factors. Tell apart what is a good sales person. Consumer collecting information has changed significantly through technology. What is a charactistic dirct mail, what is the key mind from direct mail, how do we sell the the directed range benefits. Personal selling, we sell high value high cost items when selling door to door. Inovative sale strategy, group sales in hopes of coming back and putting them on the escalator. Deeply discounted tickets for a large group of people in hopes of coming back. Everyone needs to benefit somehow in order to work. Inventory items, what are some things we offer to our sponsors. What are the sponsors looking for, what does it matter to them. Life style marketing- they are relaxed, not let their guard down.
