POLI 2051 Chapter : POLI 2051 Final
Document Summary
Inform voters about the fundamentals enlightening function : had large but counterbalancing effects. Card stacking: using stats to create distorted narrative. Bandwagon: appealing to different constituencies in an attempt to bridge gaps to build coalitions. Attack ads: negative political ad that attacks character of opposing candidate. Clarifying campaigns: candidate advantaged by fundamentals (economic prosperity, peace) that emphasizes those issues and clarifies a candidate"s connection to them (ex: reagan & gore) Insurgent campaign: disadvantaged candidate emphasizes issues on which they have advantage and which their opponent"s position is unpopular (ex: kennedy & goldwater) Campaign advertising: dramatic change from personal to electronic. Gave ordinary party voters and formal party organizations a voice. Primaries: elections in which party members (and sometimes all voters, depending on state law) Closed primary: only voters registered with a party can vote for candidates running for that party"s nomination.
