MKT 3413 Chapter : Fieldwork Data Quality Qualtrics
Document Summary
A fieldwork error is any incorrect or biased response in a survey that occurs during data collection. Use qualtrics interactive features to combat these prompters. A respondent says no opinion to every question asked. When a mall intercept interviewer is suffering from a bad cold, few people want to take the survey. Because a telephone respondent has an incoming call, he asks his wife to take the phone and answer the rest of the interviewer"s questions. A respondent grumbles about doing the survey, so an interviewer decides to skip asking the demographic questions. A respondent who lost her job last year, gives her last year"s income level rather than the much lower one she will earn for this year. Three types of nonresponse encountered in a survey. Preliminary data screening: incomplete response (break-off, nonresponse to specific question(s) (item omission, yea-saying, nay-saying, middle-of-the-road. The effects of including respondents with /data quality exercise (excel)
