MKT 3401 Chapter : MKT Notebook
Document Summary
Marketing the ability to reach a set of consumers and sell them on a particular idea. Required book: subscribe to the wall street journal (. 95: free book: Ability to look at you and something about you draws them in: what are those characteristics that make you likeable, vocal. 38% of emotional impact you have is your voice. Tone: killer b"s, boredom, make things sound interesting, even if they are not, bitterness, pause, ability to be able to learn when to stop, be quiet, when to be reflective, visual etc. Facial expression: your facial expression says a lot about you and reflects on other"s reactions to you, default look that makes you appealing, it is a people"s first glance on your likeability, verbal arrangement of the message. He did not step up and honestly admitted his mistakes: knowledge, expert. Dress code, vocabulary, etc: position / status / success, internship. Internships add to your position / status / success.
