MKT 3401 Chapter : Mkt2
Document Summary
Greece classified recreational skiers in terms of their gender, age, and educational levels. Mexican americans, chinese americans, the jewish population, and other ethnic groups. From this information, you know hallmark uses concentrated targeting strategies. True: pitkin enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Phoenix air uses positioning by attribute to compete with the major airlines: e and v bridal studios is a wedding consulting business designed to appeal to east asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a different marketing mix to appeal to its ethnic customers. For example, chinese brides want elaborate red gowns, and vietnamese brides wear a brocaded gown with long sleeves and a mandarin collar.
