MKT 3401 Chapter : MKT 3401 Assignment 2
Document Summary
Company case- prius: leading a wave of hybrids: social wouldn"t expect a small, hybrid, sluggish vehicle to sell. Recently, however, more people have diverse needs and don"t necessarily follow the traditional stereotype of suvs or sports cars: a popular consumer value in the world today is going green . In the summer of 2004, gasoline prices began to rise- going to over a gallon. By the summer of 2005, gas prices had skyrocketed to over a gallon. As a result, buyers moved to smaller suvs, cars, and hybrids while sales of full-sized suvs fell significantly: some cities provide free parking for hybrids, the federal government gives a tax break of up to ,150. At roughly 15 mph, the gas engine kicks in. This means that the auto gets power from only the battery at low speeds, and from both the gas engine and electric motor during heavy acceleration.
