MKT 3401 Chapter : Planning T1 3
Document Summary
Planning is said to have primacy as it"s the first of the management functions. Planning involves two basic activities: goal setting and action planning. Fundamental purpose is to establish and achieve goals. Defensive purpose is to help the organization avoid threats in the environment. Offensive purpose is to help the organization exploit opportunities in the environme. Why do managers resist planning? a. b. c. d. e. f. g. h. i. Planning may be neglected even when the manager has the best intentions to plan. It"s the tendency for day to day problems to overshadow planning problems. F planning goals avoid threats in the environment exploit opportunities in the environment. F planning cted even when the manager has the best intentions ay to day problems to overshadow planning (aka a. b. c. They have an external locus of control or in other words, "denial ain"t just another ri i.
