MGT 3830 Chapter Notes - Chapter 2: Native Advertising, Serendipity, Scenario Planning
Document Summary
Chapter 2: strategic leadership managing the process. Strategy as planned emergence: top-down & bottom-up. 2. 1 describe the roles of vision, mission, & value in the strategic management process. 2. 2 evaluate the strategic implications of product-oriented & customer-oriented visions. 2. 3 explain why anchoring a firm in ethical core values is essential for long term success. 2. 5 describe the roles of corporate, business, & functional managers in strategic formulation. 2. 6 evaluate top-down strategic planning & strategy as planned emergence. 2. 1 what strategy is: gaining & sustaining competitive advantage. Strategic management process: method put in place by strategic leaders to formulate & implement a strategy, which can lay the foundation for a sustainable competitive advantage. Strategic leadership: executive"s use of power & influence to direct the activities of others when pursuing an organization"s goals. Vision: statement about what an organization ultimately wants to accomplish, capturing the companies aspirations. Motivate employees to aim for the same target, find meaning in work.
