MC 3010 Chapter : Corporations
Document Summary
Corporations: legal person , in the eyes of the law, corporations are a person, sue and be sued, buy, hold, sell property, make and sell products to consumers, commit crimes, be tried and punished for them. Prweek corporate survey 2009: most common functions, 96% media relations, 75% crisis management, 68% special events, 65% reputation management, 64% employee/internal communications, 63% product/brand, 60% community relations. Human factor: internal publics, largest expense, benefits, credible spokespeople, want to understand business, external publics, perception is reality, corporations guilty until proven innocent , good policy makes good pr (lee) Business and publics: interaction, business public affairs, community relations, corporate aid to education, corporate philanthropy, corporations and the environment. Super size me and mcdonald"s: mcdonald"s reactions, get the board"s approval of support. Capital campaigns: running a successful campaign is crucial to future growth, conduct a feasibility study, enlist volunteer leadership, begin soliciting gifts, stop for a mid-point evaluation, determine closing strategy, honor volunteer leadership, perform administrational wrap-up.
