MC 2525 Chapter : MC25252
Document Summary
Kinesics: eye contact, bodily posture, facial expressions. Turn the tables and ask them more about it. Definition: external inducements- usually emotional in nature- designed to increase audience"s drive to undertake some course of action. Use of narratives as tactics ex: md anderson proton therapy. Pity appeals are interesting because there are different ways to do it. *official sponsor of birthdays, celebrities sing happy birthday. Madd keys can be a weapon, a few drinks can make you a killer . When fear is aroused, the receiver can respond with: *persuaders goal is to activate danger control (and avoid fear control) Provide a specific action that the audience can take to resolve fear. Madd friends don"t let friends drink and drive . Expectations held by a group of people about what behaviors or opinions are right/wrong, good/bad, acceptable/unacceptable. Explicit norms and implicit norms implicit: aren"t told to us, but we infer about group dynamics.
