MC 2525 Chapter : MEDIAPERSUASION
Document Summary
Concept of government regulated internet to prohibit isps from altering data/restricting users" access to networks. Assures equal playing field for startups because most could not afford tier one service. Assures more diverse marketplace of products for consumer. Tiered costs will be transferred to customers. Could lead to social, economic, and/or political discrimination. Effective persuaders form relationships either to change or reinforce views. Obvious and direct e. g. , paul ryan"s deer hunting quote. Anti-thesis: us vs. them , apple"s mac vs. pc campaign. Back to ancient greece: study of rhetoric = art of effective communication. Core elements of persuasion are the same today as yesterday: what sets us apart are the means of communication, our media which changes us as the audience and also the strategies we use as persuaders. Attitude a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to an object : directed towards objects, favorable or unfavorable (evaluative, learned, predispositions only.
