HUEC 3043 Chapter : Chapter 2 1

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15 Mar 2019
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Overview: this unit is composed of 3 sections: Part i, retail pricing: price lining will be the subject here. Part ii, markup: a critical component of the retail mix, can refer to individual units, groups, or classifications, department"s, store"s or an entire division, generally means price reduction, or markdowns, a critical element in the pricing mix. Price lining: price levels are determined by retailers based on gross margin goals, profit, markup and retail image, types of pricing policies/strategies. Prestige/high prize zone: these price zones reflect a retail strategy sometimes referred to as the good, better, and best strategy. Setting individual retail prices and/or price lines: wholesale costs, competition, price maintenance. Manufacturers, such as suggested retail prices: handling and selling costs, store policies, such as off-price policy, nature of the goods. Correlation among: correlation among departments, supply and demand factors.