HUEC 2045 Chapter : Chapter 14
Document Summary
Max factor: the hollywood makeup artist, is credited with popularizing the terms lipstick, makeup, & eyeshadow. Legends versus new entrepreneurs: dominated by personalities; nature & purpose of business changes, coco chanel: introduced perfume, associates with designer fashion, christian dior"s miss dior & new look , 1950s-1970s: dominated & dictated shape & scope, Elizabeth arden, helena rubinstein, max factor, estee lauder: 1980s: estee lauder famous nose ; aramis, clinique, Global business: l"oeral (nestle, proctor & gamble, unilever, estee lauder, licensing, mergers, sales & acquisitions. Main categories: fragrances, color cosmetics, skin care, sun care, nail care, hair care. Copycat scents: 1980s new industry segment; imitations of packaginf & aromas of popular designer fragrances; comparison advertising, unlawful copy infringement: lancome"s tresor, female treasure (kecofa, dutch company, bellure (belgian company) 12 l"oreal fragrances. Federal laws: fda: 1938 1st federal (food, drug, & cosmetics act, policies & regulates; prevents using potentially harmful ingredients & making exaggerated claims.
