HUEC 2045 Chapter : Chapter 13
Document Summary
Women"s shoes: styles have run the gamut from pointed to square toed, high to flat heels, naked sandals, to thigh high boots: shoes, slippers, athletic shoes, boot. Women"s shoes: in the 1990s, the market segmented along age & income lines, designer shoes for society leaders, stilettos for starts & models, working & younger women turning to comfort & solid footing. Men"s shoes: dress shoes, once the most important category, are now a niche market, dress/casual & casual, once used by the 18-25 age group only, are now preferred by men of all ages. Children"s shoes: children are active participants in the purchase decision, styles for dress shoes are adapted from adult styles, as athletic shoes evolved from canvas they became the favored footwear for school. Shoe trends: clothing designers designing shoes, tremendous growth of overseas manufacturing, strong relationship between shoes & the clothes with which they are worn, retailers coordinating shoes & apparel.
