HUEC 2045 Chapter : Chapter 11
Document Summary
Price ranges: budget, moderate, better-prices & designer, most children"s clothing bought by parents (budget or moderate, gift from grandparents & other adults (better & designer) Seven basic sizes: infants toddlers children"s girls . Preteen boys young men (prep, student, or teen) Type of product: knits, dresses, sportswear (many adult producers also produce children"s apparel. Teens: between 13 & 19, show more individualistic qualities. Tweens: between 10-12, considered too old to be a child & too young to be a teenager, tend more toward the group. Illustrated for kids, the super bowl: helping kids play football, purchase millions of dollars of related apparel. Trade shows: the california market in los angeles: promotes direct mail, floor displays, & caravans; bring in retailers from surrounding counties, magic kids: 3 times a year; california market in los. Angeles sponsors it: magic international: 2 times a year in los vegas; men"s. Women"s & children"s apparel: the children"s club: trade shows in nyc, produced by enk.
