FIN 4830 Chapter : Apple IPhone Case

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15 Mar 2019
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Study questions: explain gaap, non-gaap numbers and their impact on financial statements, when apple recognized revenues under gaap they used the subscription method, like a magazine company would use. This was because they wanted to amortize the sale of the iphone over the 2 year term of its service contract. Apple would recognize part of the sale in the quarter in which it took place and move the rest to unearned revenue to be recognized in the future. The non-gaap numbers they established recognized all of the revenue from the sale in the current period. The subscription nature of the iphone sales coerced them company"s performance. The subscription method used in forming the gaap numbers made it complicated and unclear as a whole: should apple lobby for their non-gaap numbers to be sanctioned by the. Fasb: i think it would be beneficial for apple to pursue this.

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