CMST 2060 Chapter : CMST 2060 Chapter 4
Document Summary
3 components of ethos: most authoritative form of persuasion, aristotle believed that among the 3 forms of rhetorical proof (ethos, pathos, & logos), ethos was the most. Inherited ethos actual reputation that rhetors carry with them because of an audience"s acquaintance with past: apologist: when a speakers wish to rebuff attacks righteous indignation. Creation of language rather than inheritance of history (rhetorical creation): corrects the mistaken impression of the audience and seeks to clarify the essential rightness of his/her. 4 recurring personae behavior. values. than a stranger. Ironically: when partisans actually succeed in promoting their ideas, the become agents: hero, romantic courage. The audience that the speaker is specifically talking to second persona: audience must be active, not passive. Strategy of creating a common bond with an audience by drawing parallels btw characteristics of the audience and the speaker. An attempt to establish credibility by the possession of special knowledge and/or unique experience that are superior.
