CMST 2060 Chapter : Cmst Sept 15
Document Summary
Art of using symbols to adjust ideas to people, and people to ideas. Rhetoric is planned/purposeful: specific response in mind. Rhetoric is audience centered: always addressing a particular audience, praxis= theory and practice, find things that connect with people. Rhetoric reveals human motives: goal, desire, want, need that spurs us to take action. Rhetoric is responsive: responds to and creates social concerns, something happens, or some need or problem becomes evident and we construct some plan to fix it. Rhetoric is usually seeks persuasion: generally trying to shape how people think, act, or believe, something you want the audience to go for is actually true. Rhetoric typically employs four resources with the use of verbal and nonverbal symbols: argument- typically thought of as dealing with the use of valid reasoning, appeals- emotional responses and value commitments. People use emotions a lot to make their argument: arrangement- how we put things together is very important on how persuasive our argument is.
