CMST 2060 Chapter : CMST CH 17 Outline
Document Summary
Building credibility: ethos- the name used by aristotle for what modern students of and knowledge of the subject, credibility is an attitude communication refer to as credibility. Factors of credibility: competence- how an audience regards a speaker"s intelligence, expertise, characters- how an audience regards a speaker"s sincerity, trustworthiness, the audience"s perception of whether a speaker is qualified to speak on a given topic. The two major factors influencing a speaker"s and concern for the well- being of the audience credibility are competence and character. Using evidence: evidence- supporting materials used to prove or disprove something. Tips for using evidence: use specific evidence, use novel evidence- more it more specific, use evidence from credible sources, make clear the point of your evidence. Emotional appeals (pathos)- the name used by aristotle for what modern students of communication refer to as emotional appeal: fear, compassion, pride, anger, guilt, reverence.
