BUSI 642 Chapter 17: Chapter 17
2 Mar 2018
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Stages of international involvement (5: firm"s market is exclusively domestic, export operations, subsidiaries or joint ventures, multinational operations, transnational operations. Multinational corporation (mnc: a firm with assembly and production facilities in several countries and regions of the world. Transnational corporation: a firm with operations in many countries and highly decentralized operations, the firm owes little allegiance to its country of origin and has weak ties to any given country. In international business, a foreign branch owned fully by the home office. In international business, a foreign branch owned partly by the home office and partly by an entity in the host country (a company, a consortium of firms, an individual, or the government) Ethnocentric approach: an approach to managing international operations in which top management and other key positions are filled by people from the home country. Polycentric approach: an approach to managing international operations in which subsidiaries are managed and staffed by personnel from the host country.
