BUSI 561 Chapter Notes - Chapter 6: E-Commerce, Online Advertising, Electronic Communications Privacy Act
Document Summary
Interactivity: the extent to which a website involves two way communication between the site and user. Protects a product, process, invention, machine, or plant produced by asexual reproduction. Patent infringement: occurs when someone uses, sells, or manufactures a patented invention without the patent holder"s permission. Exclusive property right: lasts for 20 years, must be genuine and not obvious, granted when an invention is novel and useful. Trademark: a distinctive mark, word, design, picture, or arrangement used by the producer of a product that tends to cause consumers to identify the product with the producer. Keywording: occurs when advertisers pay to have their advertisements displayed when a computer user types in certain keywords. Domain names: text names matched to particular internet protocols or addresses, allow us to identify products with producers. Individuals or businesses that intentionally obtain a domain name registration for a company"s trademark so that it can sell the domain name back to the trademark owner.
