BUSI 520 Chapter Notes - Chapter 8: W. M. Keck Observatory, Individualism, Franchising
2 Mar 2018
School
Department
Course
Professor
Document Summary
Global industry: competitors" strategic positions in major geographic or national markets are affected by their overall global positions. Global firm: operates in more than one country and captures r&d, production, logistical, marketing, and financial advantages not available to purely domestic competitors. Internationalization process stages (4: no regular export activities, export via independent representatives (agents, establishment of one or more sales subsidiaries, establishment of production facilities abroad. Waterfall approach: gradually entering countries in sequence. Born global: market to the entire world from the outset. Joint ventures: company in which they share ownership and control, direct investment, ownership, foreign company can buy part or full interest in a local company or build its own manufacturing or service facilities. Domestic based export merchants: buy the manufacturer"s products and then sell them abroad. Domestic based export agents: seek and negotiate foreign purchases for a commission.
