ECE 394 Chapter Notes - Chapter 13: Perfect Competition, Market Power, Marginal Cost

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Competitive market: a market in which fully informed price-taking buyers and sellers easily trade a standardized good or service. Firms can freely enter and exit: free entry into a market keeps existing rms on their toe threat of collusion means that markets tend not to stay competitive when this condition is not present. Price-taker: a buyer or seller who cannot affect the market price going price is the going price. Producers are able to sell as much as they want without affecting the market price. Average revenue= total revenue / quantity sold selling one product is equal to the price of the good. Marginal revenue: total revenue in one row - total revenue in the next row (as quantity increases) revenue generated by selling an additional unit of good equal to the price of the good. Pro ts depend not just on revenue, but also on costs.

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