BUA 204 Chapter 3: BUA 204 Chapter Three
16 May 2019
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Document Summary
The 3-step writing process consists of planning, writing, and completing your messages. General purpose: to inform, to persuade, to collaborate, or to initiate a conversation; helps to define the overall approach you"ll need to take. Specific purpose: identifies what you hope to accomplish with your message. When writing a report, you should spend 50% of the time planning it. A gradual approach and solid evidence are required to win over a skeptical audience. The medium is the form a message takes, and the channel is the system used to deliver the message. Media is divided into oral, written, and visual forms, and all three can be distributed through digital and nondigital channels. Memo: brief printed documents traditionally used for the routine, day-to-day exchange of information within an organization. Letter: brief written messages sent to customers and other recipients outside the organization. Good organization helps your audience understand and accept your message and save them time.
