MKTG 35035 Chapter Notes - Chapter 18: Puffery, Identity Theft, Culture Jamming
8 Nov 2020
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Consumer problem behavior is unacceptable behavior that is out of the consumer"s control. Consumer misbehavior is unacceptable behavior that is in the consumer"s control. Seems to be more for the thrill than for the product. Perception that the retailer will not be harmed. Originally prevalent among young people, now more common among adults. They make billions they can afford it . It"s just one copy it won"t hurt them . Internet scams there is no nigerian prince. Puffery exaggerated claims without an overt effort to deceive. Vulnerable group because they both do not understand when they are being marketed to and because they are exposed to so much marketing. Companies can be criticized for marketing products that create harm to the environment. Voluntarily limiting pollution or engaging in efforts to improve the environment can be a form of corporate social responsibility. Intentionally creating products that are intended to become obsolete and need to be replaced.
