MKTG 35035 Chapter 4: Ch 4 Text
8 Nov 2020
School
Department
Course
Professor
Document Summary
How is the marketer trying to get you to link these brands in your associative network: marathon ad: the marketer is linking road trips and traveling. They are encouraging buying gas by persuading you to take a road trip with your family: coca-cola: the coke ad is linking drinking coke and spending time together. When people host gatherings at their homes, they need something to entertain: nike: the running ad is linking running shoes with bettering yourself. Why do you think so: i think each of the brands are categorized into experimental meanings. Each of the ads are attempting to create an experience. Why: i think the marathon ad stuck out to me the most. It had a clear purpose and target market.
