MKTG 332 Chapter 16: Chapter 16
Document Summary
Consumer misbehavior: behaviors that are unethical and that harm self or others, motivations. Marketing ethics and misbehavior: marketing ethics: consists of societal and professional standards of right and fair practices. Expected out of managers while developing and implementing marketing strategies: marketing concept. States a firm should focus on consumer needs as a means of achieving long-term success. Consumerism: activities of various groups to voice concern for, and to protect, basic consumer rights, consumer bill of rights. Corporate social responsibility (csr: organization"s activities and status related to its societal obligations. Ensuring responsible manufacturing processes and environmental protectionism. Acting quickly when product defects are detected. Encouraging employees to volunteer for local causes. Regulation of marketing activities: federal regulatory bodies monitor exchanges that take place between consumers and marketers. Federal trade commission (ftc) and the food and drug. Better business bureau and the american association of advertising. Public criticism of marketing: quantity of marketing messages to which children are exposed, pollution.
