P R 220 Chapter Notes - Chapter 3: Media Space, Technological Convergence, Participatory Culture

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Black box fallacy : false notion that predicts that most human communication will one day all be satisfied with a single device. Technological convergence (digital convergence) : when information of various forms, such as sound, text, images and data are digitized, affording communication across common media. Cultural convergence : when various forms of culture are exchanged, combined, converted and adapted. On a global scale, this phenomenon has accelerated with the use of digital media. Participatory culture : a culture in which private citizens and publics are as likely to produce and share as much as they are to consume; commonly applied in mediated contexts in which consumers produce and publish information online. Economic convergence : when various media organizations and functions are merged under a single ownership. This form of media convergence is different from the term economists use to describe trends in world economies.