P R 220 Chapter Notes - Chapter 2: Flash Mob, Organic Search, Press Release

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Press agentry/publicity model : model of public relations in which communication is mostly one-way, initiated by an organization with little concern for accuracy or completeness in order to gain the attention of publics. News release : a statement of news produced and distributed on behalf of an organization to make information public to readers, listeners or viewers. Hashtag : a word or phrase (with no spaces) used on post electronically that can be used to categorize information. Public information model : model for pr in which communication is mostly one-way initiated by an organization to inform publics with accurate, truthful information. Material information : an information that could affect investment decisions related to particular security such as stock in a publicly traded company. Public information officer (pio) : a pr person, commonly working in a government position whose job is disperse information to appropriate publics in a timely manner.