MKT 233 Chapter Notes -The Junior Mint, Junior Mints, Apple Jacks
Document Summary
Log: bmw, champagne video sales and rental, a few good men movie, good and. Fruity gum, home alone movie, yo-yo, apple jacks, and junior mint. The show i chose to watch was seinfeld at 1:00 p. m. Junior mint and is one of the more popular episodes among the sitcom. The target audience for seinfeld is the single female or male aged 20-30. Being set in new york, seinfeld also depicts the lifestyle of someone living in upper manhattan. I thought the bmw product placement was very important. As seinfeld was a popular tv sitcom in the 1990"s, bmw needed this type of positioning to get the company name out there. I believe the champagne video sales and rental store being in the show is important as well. As this is an actual video store in new york, this is great advertising for those people that reside in manhattan as well as those new.
