MKT 233 Chapter Notes -Life Time Fitness, Vending Machine, Planet Fitness
Document Summary
To distribute information among vast and original groups of people. Senior citizens targeted by discounted membership and advertising the therapeutic warm water pool. If no, develop at least 3 marketing communications objectives. One would be appeal to a younger crowd. One would be to incentivize prospects to sign up for membership. Promotional questions (minimum 3 pages for 45 points) ask all; include in write up 4 of 8 sections) Is the company doing traditional advertising (print, television, radio, outdoor)? a. Traditionally market through radio, but transitioning to alternative forms of marketing. The strategy is to promote the aspects of the facility that other facilities do not have. Remember, it"s not just a massage it"s therapy! e. If no, adopt the mindset that you have been hired as a consultant by your company to develop a marketing communication plan: set objectives for advertising.
